Programmes

Cities and metropolitan regions employ city marketing as a strategy to promote themselves, drawing in residents, businesses, tourists, and investors. The Mayor's office in Addis Ababa aims to strategically transform the city into a dynamic and competitive metropolis. The Strategic Program Management’s City Market Department collaborates in crafting a compelling narrative that resonates with residents, businesses, and visitors alike. Specializing in merging the essential pillars of cultural heritage, economic opportunities, quality of life, and innovation and technology, City Marketing seamlessly weaves together a holistic image that defines our vibrant city. Celebrate our rich cultural values, explore economic vibrancy, prioritize quality of life, and step into the future with us as a hub for innovation and technology. City marketing, at its core, is about storytelling that connects with individuals, businesses, and the global community, shaping a narrative that stands out in the competitive urban landscape. Join us in exploring and shaping the dynamic and inviting urban experience that is uniquely ours.